Chris Hunsicker didn't start in automotive. He started in chaos. Early in his career, he watched talented teams collapse under pressure, brilliant strategies die in execution, and leaders burn out trying to hold it all together with willpower alone.

The problem wasn't talent. It wasn't effort. It was the absence of mechanisms.

Over two decades, Chris built, tested, and refined the systems that make consistency normal, not heroic. He's worked with over 3,000 dealerships across 35 countries, from single-rooftop operators to multi-billion-dollar dealer groups. He's coached GSMs who became GMs, GMs who became dealer principals, and dealer principals who became industry leaders.

His work isn't about motivation. It's about mechanisms. The Velocity System™ installs the daily cadence, feedback loops, and micro-standards that create self-correcting cultures—teams that execute even when you're not in the room.

Chris is the creator of the Dealership War Room™ podcast, author of Unstoppable Culture, and the architect behind Leadership Fire™ and the Velocity System™. His frameworks have been implemented by Ford, GM, Porsche, Volkswagen, and hundreds of independent dealer groups worldwide.

He's known for his direct, no-fluff approach. No corporate buzzwords. No empty pep talks. Just tactical systems that move numbers and build leaders who can handle the hard days.